SEO Strategies
Once business owners become aware that there are such things as SEO strategies, the natural question they start asking is… What do I have to do to get my site on Google page one? And which SEO strategies work best?
Google’s ranking algorithm is highly secret but SEO (Search Engine Optimization) experts tell us that there are nearly 200 factors in the mix – and the ranking formula is not static either. How often Google changes its ranking method is not public knowledge, but they do tweak it as needed to deliver better search results and to remedy any irregularities that occur.
It is widely agreed that the two main areas that site owners need to address are on page SEO (which is about how well a site meets Google’s webmaster guidelines and that includes a bunch of what sounds like mumbo jumbo to most people — meta tags, keyword density, keyword proximity, etc) and off page SEO which is largely a matter of how many external links are pointing back to your site and the Google-assessed quality of those sites (but also includes more mumbo jumbo concepts such as link velocity, link juice and authority).
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“Gary, what SEO strategies & promotional methods do you use?”
For competitive reasons, I do not provide a detailed list of my methods. However I can tell you two things.
1, I do not use “black hat” or deceptive methods because any short term gains which these unethical methods might produce will be totally lost (and worse!) when the search engines discover your tricks — and they will discover ‘em… it’s only a matter of time.
RULE #1: Dont try to trick the search engines.
2, I use a range of industry standard SEO strategies and I keep my eyes open for new software tools and SEO methods to help deliver the goods for my clients.
RULE #2: Play by the rules.
Two of the SEO strategies I use
Article marketing. I will publish articles (based on the content already on your site or supplied by you or sourced by myself or written by a professional writer for me). The articles will link to your site using your search terms.
Every article will have one or more links to your site. These links are viewed by Google as votes for your site and these “votes” are one of the VERY IMPORTANT factors for securing a high position in the Google search results. So the goal here is to multiply the number of backlinks pointing to your site, including getting links from “authority websites”.
Backlinking as another SEO strategy I use. For maximum effectiveness, I post links to a range of sites across the internet on various different IP addresses which is important for SEO (search engine optimization) purposes. The linking networks I use include both public and private services, including my own blog network of more than 30 different IP addresses and much larger commercial networks where I am a pro member.
Your links will be posted at many sites including high-PageRank sites that Google loves, using text links that use your search terms to link to relevant pages at your site. This increases the popularity ranking of your site and this helps to push your site up in the Google search results.
If you track it, you will see your site getting more backlinks and more traffic over a period of time, as it also climbs up in the Google search engine results for your search terms.
These are PROVEN, well-known and conventional SEO strategies. There are no flaky or black hat SEO strategies here, okay.
Keeping your site on page one
Getting your site onto page 1 is one thing.
But that valuable listing on page 1 may need to be maintained. Why?
In the same way that I’m working to get your site into the Google Top Ten, others are trying to get there too.
Once I get you onto page one, other promoters will want to push you out.
That’s why ongoing website promotion is important, although it is optional.
